Healthful ideas for Mindful Chefs and Cooks

“Who controls the food supply controls the people;
who controls the energy can control whole continents;
who controls money can control the world.”
– Henry Kissinger

Our research begins with the shape of the marketplace where we buy our food:

How America Shops

23.1% (54.3%) Walmart, Target 9.2% (21.7%) Harvest, Berkeley Bowl, Olivers 7.7% (18.1%) Amazon, 6.6% (15.6%) Whole Foods, Sprouts, Trader Joes 5.2% (12.2%) 5.1% (11.9%) Instacart, Amazon Prime 10.1% (23.8%) CVS, Dollar stores, Hello Fresh 23.5% (55.3%) Safeway, Kroger, Publix, Albertsons
mouseover for loyalty & purchase percentages and examples
example, we spend only 5.2% of our shopping dollars at Farmer's Markets
(but 12.2% of us claim them to be our first shopping choice

Farmers’ Markets, surprisingly, join online retailers and grocery delivery services as the fastest growing sectors . . . but before we celebrate, note that this is at the expense of neighborhood and Indie groceries, while the megamarts continue to dominate.


The bigger the outlet, the less likely its sources are fresh and local, and we know those two qualities are of great importance to nutritional value. House brands, especially those from Trader Joe’s, are known to attain their ‘natural’ status by substituting excess salt (as a preservative instead of the multi-syllable chemicals more on salt and preservatives below.)



We want to think that the innovations in the last half century -- nutritional labels, 'natural' foods, products made with genetically modified ingredients -- are meant to improve our food security. Unfortunately, if we peel back the surface layer, we find that our personal best interest, and the best interestes of our families, are not always the primary goal. Again and again, we find that profit reigns supreme.

Here on this page we're addressing three ever-moving targets: the nutritional qualities of the ingredients themselves, the way they are presented to us on the shelves of our favorite natural food store and megamart, and the companies who prepare the products we buy.

Raw Fruits and Vegetables

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updated 26 March 2024